Samuel S. Conn, Ph.D.

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The landscape of higher education has changed permanently, moving online learning from a peripheral accommodation to a central strategic asset. Building the Global Campus establishes a powerful foundation for this new era, proving that high-quality digital learning is a distinct, revenue-resilient ecosystem built through intentional, evidence-based design. This book demystifies the evolution of e-learning, directly addresses the strategic integration of generative AI, and compares the operational frameworks necessary to sustain programmatic excellence. It serves as an indispensable blueprint for senior leaders and academic administrators ready to champion robust digital infrastructures that drive student retention, mitigate institutional risk, and build public trust.

Artificial intelligence is rewriting the rules of business — and the professionals who understand it will write the next chapter of their careers. The Intelligence Advantage is the essential playbook for anyone ready to lead, compete, and deliver results in the age of AI. Whether you are an MBA student building the strategic toolkit that sets you apart, a functional manager driving adoption inside your organization, or an emerging leader accelerating your path to the top, this is the comprehensive, immediately actionable guide that takes you from foundational concepts all the way through enterprise-wide execution. Clear, rigorous, and built for the real world, it gives every reader — at every level — the frameworks, vocabulary, and confidence to make AI work.

This is not a book of abstract theory. It is a practitioner's playbook — a structured, end-to-end roadmap covering everything from core AI technologies and investment economics to competitive strategy, data infrastructure, governance, and organizational change. Learn why most AI initiatives fail and exactly how to make yours succeed. Discover how to identify high-value use cases, build AI-ready teams, and lead the cultural transformation that separates organizations that scale AI from those that stall at the pilot stage. Every chapter pairs strategic insight with practical tools and real-world application, so whether you are studying for an exam, preparing for a boardroom presentation, or leading a team through change, the knowledge translates directly into action.

The window to build an intelligence advantage is open — but it will not stay open forever. As agentic AI reshapes industries and organizations scramble to close the capability gap, the professionals who invested in deep, practical AI fluency today will be the leaders, innovators, and decision-makers of tomorrow. Timely, accessible, and relentlessly practical, The Intelligence Advantage is the playbook for the career you want to build and the organization you want to lead — starting right now.

Digital Transformation in the AI Era