Samuel S. Conn, Ph.D.

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The landscape of higher education has changed permanently, moving online learning from a peripheral accommodation to a central strategic asset. Building the Global Campus establishes a powerful foundation for this new era, proving that high-quality digital learning is a distinct, revenue-resilient ecosystem built through intentional, evidence-based design. This book demystifies the evolution of e-learning, directly addresses the strategic integration of generative AI, and compares the operational frameworks necessary to sustain programmatic excellence. It serves as an indispensable blueprint for senior leaders and academic administrators ready to champion robust digital infrastructures that drive student retention, mitigate institutional risk, and build public trust.

Digital Transformation in the AI Era